SHOP DAVINES




























































About Davines
Davines is an Italian haircare brand renowned worldwide for its commitment to sustainability, high-performance products, and a philosophy rooted in beauty, ethics, and well-being. Founded in 1983 in Parma, Italy, as a family-owned research laboratory, Davines initially focused on creating premium haircare formulations for renowned cosmetic companies before launching its own brand. Today, Davines is a global leader in the professional beauty industry, celebrated for combining scientific precision with artisanal spirit and environmental consciousness.
Brand Philosophy
Davines believes in a balance between beauty and sustainability—what they call “Sustainable Beauty.” Their approach merges cutting-edge cosmetic science with respect for people and the planet, ensuring that their products deliver exceptional results while minimizing environmental impact. This philosophy is reflected in their ethical sourcing, eco-friendly packaging, carbon-neutral production, and support for biodiversity through initiatives like Slow Food Presidia.
Product Range
Davines offers a wide variety of haircare and styling products tailored for professional salons and conscious consumers, including:
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Shampoos & Conditioners: Targeted solutions for hydration, repair, color protection, volume, smoothing, and scalp health. Popular ranges include NOUNOU, MOMO, MINU, and LOVE.
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Treatments & Masks: Intensive treatments designed to restore, nourish, and protect all hair types. Their The Circle Chronicles masks offer fun, customizable care.
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Styling Products: Flexible, high-performance styling solutions from their More Inside line, providing hold, texture, shine, and definition without compromising hair health.
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Color Lines: Davines’ Mask with Vibrachrom™ and A New Colour systems deliver vibrant, long-lasting color with gentle, nourishing formulations that respect the hair’s integrity.
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Scalp & Well-being Care: The Naturaltech range addresses scalp imbalances and hair concerns with a therapeutic, holistic approach using botanical extracts and advanced technology.
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Body Care & Lifestyle: Select body care products and fragrances extend Davines’ mindful beauty philosophy beyond haircare.
Sustainability Practices
Davines is a certified B Corporation, demonstrating the brand’s dedication to social and environmental responsibility. Their headquarters, the Davines Village in Parma, is a model of sustainable architecture and green energy. Packaging is crafted with recycled or recyclable materials, and all carbon emissions from product packaging are offset through reforestation projects.