About Davines

 

 

Davines is an Italian haircare brand renowned worldwide for its commitment to sustainability, high-performance products, and a philosophy rooted in beauty, ethics, and well-being. Founded in 1983 in Parma, Italy, as a family-owned research laboratory, Davines initially focused on creating premium haircare formulations for renowned cosmetic companies before launching its own brand. Today, Davines is a global leader in the professional beauty industry, celebrated for combining scientific precision with artisanal spirit and environmental consciousness.

 

 

Brand Philosophy

 

 

Davines believes in a balance between beauty and sustainability—what they call “Sustainable Beauty.” Their approach merges cutting-edge cosmetic science with respect for people and the planet, ensuring that their products deliver exceptional results while minimizing environmental impact. This philosophy is reflected in their ethical sourcing, eco-friendly packaging, carbon-neutral production, and support for biodiversity through initiatives like Slow Food Presidia.

 

 

Product Range

 

 

Davines offers a wide variety of haircare and styling products tailored for professional salons and conscious consumers, including:

 

• Shampoos & Conditioners: Targeted solutions for hydration, repair, color protection, volume, smoothing, and scalp health. Popular ranges include NOUNOU, MOMO, MINU, and LOVE.

• Treatments & Masks: Intensive treatments designed to restore, nourish, and protect all hair types. Their The Circle Chronicles masks offer fun, customizable care.

• Styling Products: Flexible, high-performance styling solutions from their More Inside line, providing hold, texture, shine, and definition without compromising hair health.

• Color Lines: Davines’ Mask with Vibrachrom™ and A New Colour systems deliver vibrant, long-lasting color with gentle, nourishing formulations that respect the hair’s integrity.

• Scalp & Well-being Care: The Naturaltech range addresses scalp imbalances and hair concerns with a therapeutic, holistic approach using botanical extracts and advanced technology.

• Body Care & Lifestyle: Select body care products and fragrances extend Davines’ mindful beauty philosophy beyond haircare.

 

 

 

Sustainability Practices

 

 

Davines is a certified B Corporation, demonstrating the brand’s dedication to social and environmental responsibility. Their headquarters, the Davines Village in Parma, is a model of sustainable architecture and green energy. Packaging is crafted with recycled or recyclable materials, and all carbon emissions from product packaging are offset through reforestation projects.